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Be Gentle, or Die.

Softness is a strategy. Shop the full collection.

Be Gentle, or Die. – Midweight Color Blast Tee – Unisex
From $35.00
Be Gentle, or Die. – Heavyweight Cotton Tee – Unisex
$30.00
Be Gentle, or Die. – Slim Fit Cotton Tee – Women’s
$28.00
Be Gentle, or Die. – Semi-Crop Boxy Tee – Women’s
$33.00
Be Gentle, or Die. – Midweight Long Sleeve Tee – Unisex
$35.00
Be Gentle, or Die. – Baby Tee – 6M–24M
$25.00
Be Gentle, or Die. – Long Sleeve Cotton Onesie – NB–18M
$30.00
Be Gentle, or Die. – Short Sleeve Cotton Onesie – NB–18M
$25.00

Austin Unicorn Club’s Be Gentle, or Die. collection features original graphic apparel for the emotionally exhausted and the energetically out of office. Printed in Texas on soft cotton tees, crop tops, long sleeves, fleece hoodies, baby onesies and tees, each piece is designed in Austin and built to handle spiral seasons, snack runs, and light confrontation. Crafted from ethically sourced cotton using garment-dyed blanks for a broken-in feel from day one. Perfect for fans of cozy existentialism, unisex fits, and clothes that feel like boundaries wrapped in softness.