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About Page Header Image - Austin Unicorn Club - Design & Apparel

Welcome to the Club

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Comfy Clothes

Clothes should match your energy — and your emotional weather. That’s why we use name-brand blanks in a mix of fits, fabrics, and cozy levels. From breathable lightweight cotton tees to heavyweight fleece hoodies, every piece is made for movement, lounging, or spiraling stylishly through your to-do list. Soft cotton apparel that doesn’t ask you to choose between comfort and personality.

Thoughtful Design

Yes, screen-printed apparel is cool — but we’re not just in the business of decorating cotton. We’re here to start conversations, raise eyebrows, or turn heads with designs that demand double-takes. Our graphics sit somewhere between sarcasm and sincerity, nostalgia and nihilism. Some will make you laugh. Some might carry a sentiment that resonates. Some do both, if you’re into that.

Smiling at Loved Ones

This isn’t just a clothing brand — it’s a soft-spoken manifesto. AUC believes in liberal-a$$ agendas like equality for all and autonomy for women’s bodies; and in non-political sh*t like not jumping to conclusions or assumptions, but encouraging dialogue and understanding; listening before speaking; rooting for the underdog, or the home team (whichever you’re feeling in the moment); and helping ourselves and others to feel appreciated and seen in a world that’s hard enough; finding joy in the small things; that offering the crow’s feet of your smile is an act of charity; and that being gentle is often harder than being tough, but that it's usually worth the effort.

Meet the Artist

Mason is the founder and creative designer behind Austin Unicorn Club and its dedication to celebrating the absurd, the silly and the thoughtful. Raised on the waters of Barton Springs and a proud Panther graduate of Zilker Elementary (class of '94!), he nostalgically remembers the Austin of yesterday and celebrates the Austin of today. Inspired by the contradictions of everyday life, his work blends graphic storytelling with cozy, wearable truth.

When not ruining his posture in front of the computer or spending time with his wife, newborn daughter and family, you can find him fumbling with his camera, getting crossed over on the court, or watching Better Call Saul intently for the 17th time.